4 Components of Successful Facebook Ads
1) It’s visual.
Visual content is treated more favorably in the Facebook algorithm,
more likely to be shared and remembered than written content.
Facebook marketers, when creating any type of Facebook ad
your image needs to be visually appealing.
2) It’s relevant.
Relevance is Critical for success when using Facebook advertising.
Remember, every time someone views or clicks on your ad you are spending money.
When ads that aren’t relevant to your target audience you’re time and money is
wasted and will likely not see success.
Facebook will treat your ads more favorably when your ad image is relevant your ad.
3) Include an enticing value proposition.
Why should the viewer click on your ad to see your website?
How is your product or service different from any other?
A value proposition tells the reader why they should click on your ad
and learn more about your product.
Your value proposition should be believable for example,
By saying you have the best product in the world will not necessarily
bring in customers but when offering a 20% discount to customers that
love your product you stand to make more sales.
4) A clear call-to-action.
By adding a CTA like “Buy now and save X%,” or “Offer ends soon”
adds a sense of urgency for your potential customer.
Having a relevant ad is a great start but your CTA should encourage
people to click on your ad now.
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